Examining switching costs as a moderator in the relationship between Essay - 1

Looking at exchanging costs as a mediator in the connection between administration personalization, consumer loyalty and client - Essay Example The clients may get efficient in looking, finding and assessing the choices administrations suppliers. They don't have to burn through their time on learning. They don't have to spend their endeavors, while changing to different merchants. In business see, client dependability is the key precondition for making progress in e-business (Reichheld and Schefter 2000). Steadfast clients advantage firm, since they bring extra incomes yet require little consideration from associations. Faithful clients are bound to pardon administrations debilitates and diminished value affectability. Submitted clients create positive work-of-mouth to other people, upgrade firms’ protection from rivalry, and lessening the expenses of selling. Therefore, client reliability can be treated as a significant resource. It is likewise a significant wellspring of supporting proceeded with benefit and hierarchical development (Dick and Basu 1994; Anderson and Mittal 2000). The ebb and flow condition of ex amination gives various meanings of client unwaveringness. As a rule level, client faithfulness characterizes the highlights and mentalities that buyers display towards items, administrations, brands, and publicizing messages. Client reliability means client's eagerness to re-purchase, rehash support conduct over some undefined time frame and a craving to proceed and keep a proceeded with relationship with the specialist organizations (Dick and Basu 1994; Oliver 1999). (Anderson and Srinivasan 2003) portrayed client devotion as a customer’s supported or picked supplier that drives them to carry on decidedly toward a specialist co-op with rehash support conduct. By and large, client devotion in writing is conceptualized as a type of attitudinal practices in advertising and business (Jacoby and Chestnut 1978; Dick and Basu 1994; Oliver 1999; Casalo, Flavian et al. 2008). From an attitudinal point of view, it incorporates psychological dedication and full of feeling faithf ulness. The clients need continued associations with their specialist organizations. From the perspective of conduct, intellectual devotion is a type of rehashed support that sets the example for rehashed buys. Hypothetically, at whatever point clients recognize and pick the item or administration they like, which lives up to their quality and value desires, they are happy to utilize this item on a drawn out premise; subsequently, they are not, at this point worried about scanning for options and become unengaged in serious and promoting messages and dangers. (Oliver 1999). (Oliver 1999) presented four phase steadfastness model; subjective faithfulness is the main stage, which is basically about the nature of purchasing practices that are influenced by customer’s singular qualities and the conditions, in which buy happens. Clients can't be faithful to the brand, except if they have data about it. Steadfastness creates when clients have adequate data to conclude that the b rand is a best decision comparative with different other options. Brand perspectives can be founded on earlier information on the brand or brand encounters. Full of feeling devotion is the subsequent stage, when clients interface their insight and encounters about the brand to this very brand. Conative dependability is the third step. This is an exceptionally profound duty by a client that might want to

Internet Replacement Book Essay Example

Web Replacement Book Essay Example Web Replacement Book Essay Web Replacement Book Essay Today, web extremely pervasive on the world. Web have just played a significant job. Yet, web substitution books? Web is a worldwide system and predominant in each family, organization. Web assist us with looking through data, connect with individuals through email and talking on web. The book is a report giving data, information on numerous issues in the public eye when individuals read. Presently, books a lot of and various classes. So web substitution books. I think web not substitution books. Since, vital books in life of individuals, books are the way to progress and significant the essential stage. Books will consistently solid wellsprings of data. To put it plainly, web exceptionally common, however it cannot supplant books. The book is essential to make up web. I think not book not web Thank you particularly 222222222222222222222222222222222222222222222222222222222222 22222222222222222222222 Today, web is exceptionally predominant on the world. Web represents a noteworthy job. Be that as it may, why books despite everything can substitution the web ? Web is a worldwide system framework and predominant in numerous family units, organization. Web assist us with looking through informations, connect with individuals through email and talk on the web. The book is a report giving data, information on numerous issues in the public eye when individuals read. Presently, books a lot of and assorted types. So web substitution books. I think web not substitution books. Since, vital books in life of individuals, books are the way to progress and significant the essential stage. Books will consistently solid wellsprings of data. To put it plainly, web extremely pervasive, however it cannot supplant books. The book is imperative to make up web. I think havent got book havent got web Thank you without a doubt

Blog Archive B-School Chart of the Week The Largest Business School Donations of the Year Thus Far

Blog Archive B-School Chart of the Week The Largest Business School Donations of the Year Thus Far Although quantifying a school’s profile certainly does not tell you everything, it can sometimes be helpful in simplifying the many differences between the various MBA programs. Each week, we bring you a chart to help you decide which of the schools’ strengths speak to you. Having generous friends in high places pays offâ€"especially for business schools. Successful alumni often return to their alma maters with notable gifts, and investors see growing opportunities in education. Whatever the case may be, 2015 has been an exceptional year so far in terms of sizable business school donations. In fact, three different business schools have received impressive $100M donations this year. In April, the Rady Family Foundation donated $100M to the Rady School of Management at the University of California, San Diego, to help recruit and retain faculty and students, among other initiatives. Soon after, the UCLA Anderson School of Management received a $100M gift from longtime supporter Marion Anderson, widow of the school’s namesake, in May, which will be split between an endowment for financial aid, faculty stipends, and research and the construction of a new building on campus. Then in June, former New York City Mayor Michael Bloomberg generously gifted $100M to the new Cornell Tech, home of the one-year tech MBA program, to construct the first academic building on campus. The university subsequently announced that the building will be named The Bloomberg Center. Share ThisTweet B-School Charts Cornell University (Johnson) University of California Los Angeles (Anderson)

Development of Plot, Theme and Characters in Macbeth by...

Development of plot, theme and character in Macbeth Macbeth is an absolute amazing novel written by William Shakespeare. In just one of his major scenes, Shakespeare has been able to successfully develop the plot, the main theme and the characters. Act I Scene III has a huge impact on plot development, especially towards the main characters like Macbeth and Banquo. Firstly, it foreshadows the future of the play and gives audience a feeling of curiosity towards the thought of prophecies coming true or not- especially when one has came true. The witches’ prophecies about Banquo are â€Å"Lesser than Macbeth, and greater./ Not so happy, yet much happier./ Thou shalt get kings, though thou be none† (I, iii, 65-68). It is Macbeth and Banquo’s first time meeting the weird sisters, but they’ve already started to receive odd prophecies about their own future. Secondly, this scene foreshadows Macbeth’s possible negative actions in the future. In his aside, he said â€Å"My thought, whose murder yet is but fantastical,/ Shakes so my single state of man that function/ Is smother’d in surmise, and nothing is,/ But what is not† (I, iii, 139- 142). Macbeth is already starting to imagine about murder- something he has not dared to think about before. Furthermore, this scene creates a revelation of the relationship between Banquo and Macbeth. They are the only ones in the play who know about the witches’ prophecies, and that one of the prophecies came true. How will each of these two charactersShow MoreRelatedMacbeth (Witches Effect) Essays1124 Words   |  5 Pageswitches to Macbeth? Discuss the effects of the witches on character, plot, themes and audience. In the play of ‘Macbeth by William Shakespeare the witches have an important effect on Macbeth, the characters, the plot, the theme and the audience. They help construct the play and without them it would have been a totally different story line. The three weird sisters influence Macbeth in his acts, they effect characters lives, orientate the plot, they are related to most of the themes and appealRead MoreThe Start of Evil: Lady Macbeth by William Shakespeare1009 Words   |  5 PagesThe Start of Evil Macbeth is a play written by William Shakespeare in the 1600 century. It is one of Shakespeare’s most well known tragedies, and continues to be studied to this day. It is a dark and gloomy play, as the main character, Macbeth, gets a taste for evil and kills the king of Scotland, King Duncan, in order to become king himself. After this moment there is a rapid increase of evil in him, as he starts to kill more and more people who upset him or are a threat to the throne. One ofRead MoreTheme Of Paradox In Macbeth1021 Words   |  5 PagesMacbeth is a tragedy play written by William Shakespeare that is about a one man called Macbeth who ruins an entire country on the advice of the three witches. Shakespeare uses a variety of literary devices such as paradox, metaphor, irony and foreshadowing to help the development of the characters in this case Macbeth. Shakespeare uses numerous types of literary techniques to make the tragic play more appealing and as a result convey the t hemes of the play. In the initial acts of the play, MacbethRead MoreThe Tragic Downfall of Lady Macbeth by William Shakespeare Essay1202 Words   |  5 PagesThe Tragic Downfall of Lady Macbeth William Shakespeare’s play entitled Macbeth is a bloody tragedy about ambition, evil, guilt and moral corruption. The story emphasizes a lot on the consequences or aftermath of the bad deeds that Macbeth and his wife Lady Macbeth do and the growing impact it has on them in turn. Lady Macbeth a woman driven by her assertiveness, boldness, strength and ambition for her husband could not escape the guilt that eventually caught up to her and destroyed her.Read MoreMacbeth - Appearance vs. Reality1537 Words   |  7 PagesAppearance vs. Reality – Macbeth: Commentary Macbeth is a play written by William Shakespeare, which focuses on the life of Macbeth. Out of the four Shakespearean play categories, it is categorized as a tragedy, as the events of the play ultimately lead to the downfall of the protagonist, Macbeth. The theme of appearance versus reality is constantly repeated throughout the play, as it greatly contributes to the development of the plot. The idea is constantly conveyed by the characters using a pleasantRead MoreWilliam Shakespeare s Macbeth, Othello, And King Lear1479 Words   |  6 PagesWilliam Shakespeare s Macbeth, was the last of four great tragedies, including Hamlet, Othello, and King Lear, written during the Elizabethan Era. Herbert Courson states the play as, â€Å" â€Å"a powerful even for the mature Shakespeare. [which]... demands that we share its experience intensely, that we fell the strength of Macbeth’s thirst for kingship, the force of Lady Macbeth’s persuasions, the anguish of Macbeth’s struggle before the murder, and the impact of nature’s retribution after the murder†Read MoreShakespeare s Macbeth : Importance Of Secondary Characters1374 Words   |  6 PagesMacbeth: Importance of Secondary Characters Dramatic literature during the Elizabethan era included the illustrious works of the remarkable William Shakespeare. As Shakespeare composes his theatric spectacles, he brings the characters to life. Shakespeare’s engrossing composition of Macbeth, exhaustively, displays the essentiality of including secondary characters in the play. Macbeth can articulately stage the crucial events in the play due to the minor characters, and their ability to exhibitRead MoreWilliam Shakespeare s Macbeth 1652 Words   |  7 PagesMacbeth is one of William Shakespeare s most famous tragedies, it is believed to have been written and first performed in 1606. Sources indicate that the play was written to appease King James I, who had ascended to the throne after Queen Elizabeth I. The play tells a tale of a brave Scottish Thane named Macbeth, whose thirst for power brought him to murder Duncan, the King of Scotland, only to become a tyrant, and have his actions lead to his eventual demise as t he tragic hero. Throughout the playRead More Soliloquies Essay - A Powerful Soliloquy in Macbeth1024 Words   |  5 PagesA Powerful Soliloquy in Macbeth The play ‘Macbeth’ uses soliloquies with great effect to express the thoughts of individual characters, particularly in the case of the protagonist, Macbeth. In Act V Scene V, strong words from Macbeth convey to the reader two themes of the play.   This soliloquy demonstrates the plays use of irony and the use of the disparity between the great opposition of light and darkness as symbols for both life and death.   This soliloquy is quite significant to the playRead MoreMacbeth Secondary Character Analysis1063 Words   |  5 PagesSecondary characters. Dramatis personae who are generally sidelined by the audience. Why? It is because the audience considers secondary characters as less important. However, this is erroneous. In the play Macbeth, by William Shakespeare, the secondary character, Lady Macbeth, has a huge impact in the development of the play. The change of Macbeth’s personality from a phlegmatic and melancholic character to a ruthless tyrant is only possible due to the intrusion of Lady Macbeth. Challenging Macbeth’s

Global Terrorist Organizations Essay example - 4168 Words

ETA stands for Euskadi Ta Askatasuna in Euskara, or in English, Basque Fatherland and Freedom. It grew out of the EKIN in Spain in 1959 and formed as a radical Basque separatist group. Discontented with the moderate nationalism of the main Basque party, the ETA is dedicated to a separate nation-state for the Basque people, an ethnic group inhabiting areas of northern Spain and southwestern France. Currently there are about 300 members . Current leaders include Juan Cruz Maiztegui Bengoa and Josà © Luis Eciolaza Galà ¡n, however very little is known about the ETA power hierarchy. They are extremely secretive about their leadership structure. However in 1992, ETAs three top leaders — military leader Francisco Mujika Garmendia,†¦show more content†¦The group has attempted several cease-fires, including a 14-month one that lasted until December 1999. While there have been a number of ETA attacks since 2000, the group has claimed fewer victims. The strings of bombings in September 2004, December 2005, and early 2006 were generally preceded by warnings and did not result in any deaths. Also the Spanish government has been cracking down, and there are more than one hundred suspected ETA members in Spanish prisons today . In March 2006, ETA declared a permanent cease-fire, but broke this deal in December with the placement of a car bomb. Since then they have appeared relatively weak, especially with the arrest of Jurdan Martitegi, the fourth consecutive ETA military chief to be arrested by the police . However, violence resurged in the summer of 2009, leading to the death of three individuals and injuring dozens more. The ETA may simply be biding its time before commencing another string of attacks. FARC FARC stands for Fuerzas Armadas Revolucionarias de Colombia, or Revolutionary Armed Forces of Colombia. The group grew out of the Colombian Communist Party in 1964 with the aim of overthrowing the current democratic government of Colombia and replacing it with a Communist government. There are currently around 12,000 FARC members . Manuel Marulanda andShow MoreRelatedTerrorism in the City of Boston Essay1228 Words   |  5 Pagesimportant for a terrorists to plot an attack, such an attack would devastate and scare not only people around the Boston area but nationwide. Two brothers by the name of Dzhokhar and Tamerlan Tsarnaev were affiliated with a foreign terrorist organization that has roots in Chechnya, had planted two bombs near the finish line at the marathon. Upon detonation of the two bombs, three people were killed as well as many others that were injured. This was one of the first successful terrorist attacks on URead More Why Terrorism Should Be a Global Concern Essay13 80 Words   |  6 Pagesclaim that terrorists are using to attract more people over to their side, as well as create solidarity among the Muslims. As a result, the imagery and the reality of terrorism differ overwhelmingly. There are various terror occurrences around the globe that are similar and can be classified as terrorism. Otherwise, terrorism has been a means to carry on a conflict without the antagonist realizing the nature of the threat, mistaking terrorism for criminal activity. Terrorism should be a global concernRead MoreThe Current State and Future of Al Qaeda Essay examples1454 Words   |  6 Pagesof Osama bin Laden is certainly a major blow to the Al Qaeda terrorist network causing many of its leaders to go underground. Yet, the threat of Al Qaeda still exists and many intelligence officials believe it has only grown. Since September 11, 2001 the terrorist network expanded into a global terrorist organization with thousands of followers. And when examined criticall y, the death of Osama bin Laden disrupted the Al Qaeda terrorist network yet, Al Qaeda still poses a significant threat to WesternRead MoreThe Attack On The United States976 Words   |  4 Pagesnumbers of countries and continents to eradicate the threat of a terrorist attack. Yet the terrorist groups survived and the United States were left with a large debt acquired by expensive counterterrorism effort. After more than a decade, we are still facing the same enemy with no concrete plan to end the conflict. As long as the United States remains as a world powerhouse and a key player in global stage, it will be a target of a terrorist attack, so there must be an effective plan to finally end theRead MoreHow Terrorism End By Audrey Cronin Summary1702 Words   |  7 PagesDecline and Demise of Terrorist Campaigns†, written in 2011 at the height of Al-Qaeda, the most well-known international terrorist group of our time. The author of this work, Audrey Cronin, at the time of prin t, served as a professor of strategy at the United States National War College in Washington D.C., and a senior associate at Oxford University’s Changing Character of War Program. Both positions allowed her to impact strategic policy making in the execution of the Global War on Terror by allowingRead MoreTerrorism And Areas Of Global Terrorism1391 Words   |  6 Pagesfollowing paper will investigate terrorism and areas of global strategy impacted by terrorism. The paper will also investigate efforts to curb terrorist threats against globalization. Introduction Terrorism and global business have both been in existence long before they were noted as openly affecting one another in 2001. There is a general consensus among researchers and policy makers that terrorism is a growing concern in global business, and global strategy for that matter (Czinkota Ronkainen, 2009)Read MoreEvolution of ICT1384 Words   |  6 Pagessuch capabilities has made them easily available to adversaries and criminal organizations. The concept of state security now hinges upon the acquisition of modern weapons to maintain deterrence and balance of power. Alongside physical military capabilities, the information revolution has changed the dimensions of modern warfare. ICTs application in communication, weapons and intelligence gathering has transformed the global information environment into a battle space which can be used for propagandaRead MoreTerrorist Organizations Essay951 Words   |  4 Pagesmore effectively combat terrorist financing, governmental entities, individual donors, and charities themselves must work together, do their due diligence when associating or donating to a particular charity, and conduct risk assessments to determine susceptibility to terrorist influence. The following are recommendations for (1) governmental entities, (2) individual donors, and (3) charities to adopt in order to more effectively combat the financing of terrorist organizations. a. Recommendation forRead MoreTerrorists and Terrorism: The 9/11 Terror Attacks922 Words   |  4 PagesTerrorists and Terrorism: The 9/11 terror attacks is one of the historical and fatal events that changed the United States of America forever, especially in relation to terrorists and terrorism. While these concepts were on the minds of very few people in Americas population before the attacks, the 9/11 incident made terrorism to become one of the major concerns for the whole nation. This is despite of the fact that they were carried out in New York City, Washington, and parts of PennsylvaniaRead MoreThe Power of Nightmares: Reaction Essay On Terrorism1486 Words   |  6 Pages Over the course of the twentieth century, numerous governments across the globe established organizations and agencies with aims of combating international terrorism. However, these agencies did not establish vast public attention or immense government spending until the fall of 2001. The terrorist attacks on the United States on September 11, 2001 marked the transformation of not only the American economy, but also a shift in public perceptions of terrorism, both at home and abroad. The

Sport Psychology Sports Psychology - 1599 Words

Sports Psychology Sports psychology is a relatively new topic of research that first started out in 1925 as a preparation tactic for athletes before an important event to increase chances of success (Joyce, 2008). In the world today sports psychology is increasingly being used in sports but also manipulated into research to use in organizational groups. Athletes are always looking for the next way to win, even if it is by the smallest of margins, however, competition may be fierce and very competitive this is the drive that athletes need to compete at the highest level. This metaphor can be twisted and used just as affective in organizations or businesses, making sports psychology a tool for highly tuned â€Å"athletes† in sports but also†¦show more content†¦Setting long term goals helps players gain a sense of confidence and meaning; all the hours spent on practice and preparation is spent for something worthwhile and once a goal is achieved confidence goes sky high. Failure and draw backs are inevitable in sports, not a single competitor can win every match. Sports psychology helps athletes in these situations to not lose confidence when becoming intimidated by opponents or when losing in difficult situations. Once an athlete loses emotional control they have lost the game for themselves because there is no return back to a stable condition to perform (Gee, 2010). This leads to a rise of negative thoughts and a decrease in mental awareness; right before an event begins encouragement and self-talk techniques keep athlete’s expectations high and mentally stability when these situations occur in the game and it is to late (Sports Psychology, 2016). There are two main types of sports psychology that enhances an athletes pre-game mental state. First, mental skill training which teaches athletes to be in control of pregame anxiety. Second, dealing with the classic psychological therapy, such as self-talk and motivational issues to deal with the underlying issues that affect an athlete’s performance. Some experts say that what an athlete does before competition is just as or if not moreShow MoreRelatedThe Psychology of Sports Essay1921 Words   |  8 Pagesgoverning sports is over, and the age of the mentally tough athlete has arrived. Athletes are no longer the superficial jocks and robots programmed to accomplish one goal, victory. Modern athletes ranging from the high school to professional levels are faced with many pressures and temptations, normally outside the realm of their sport. These pressures can inhibit an athlete’s performance substantially; therefore, the pressures need to be dealt with by psychologist s. The effectiveness of sports psychologyRead MoreSports Psychology, Sports Nutrition, And Strength And Conditioning Essay742 Words   |  3 PagesCAREER GOALS: Through applied sport psychology, sports nutrition, and strength and conditioning, my goals are to give back to my community by: 1. Leading local athletes through a process of discovering their true potential and greatness, so that they can perform successfully to a level that brings true peace of mind and self-satisfaction that they did the best to which they were capable.   a. Volunteer to teach leadership and life skills training to athletes in my community with the Habitudes imageryRead MoreThe Importance of Sport and Exercise Psychology Essay1050 Words   |  5 PagesSport and exercise psychology is a mandatory aspect of the sport science discipline. This discipline contributes to the various professional practices associated with physical activities such as - teaching of physical education, recreation and health promotion, and kinesiology related professions - because it plays a mental role for the participants. Sport and exercise psychologists view physical activity in several different ways: physical activity as a tool for health, physical activity as a toolRead MoreSport Psychology: Analysis of Psychological Skills Training models with particular reference to Thomass (1990) model for performance enhancement.2092 Words   |  9 PagesThe ultimate quest for sport psychologists is to establish what psychological factors produce the winning formula or to try to establish a profile of the successful athlete. Within the psychological framework attempts, to determine the ideal athletic personality have only been marginally successful (Morgan 1980, in White, 1993). One of the categories observed in order to understand and move towards the ideal athletic personality is that of Psychological Skills Training (PST), It is contendedRead MoreSport Psychology1034 Words   |  5 Pageshumans that helps motivate us to continue the journey of life. arousal regulation, imagery, self confidence, attention, or concentration , goal setting memory write a 4-5 page paper. the assignment thing said you will write an article for a sports magazine on a topic from the psychological skills training section of the book that you find interesting. ( choices are: arousal regulation, imagery, self confidence, goal setting attention or concentration ) The format of your aticle should be similarRead MoreEssay on Sport Psychology1037 Words   |  5 Pages Sport Psychology: How it Helps Athletes nbsp;nbsp;nbsp;nbsp;nbsp;In our society today it seems like sports rule the land. Everywhere we look, there is some kind of sporting event going on or being televised. Almost everyone could be considered a fan of at least one sport. Some people follow sports like a religion. With such an increased focus on sports, the athletes performances are put under a microscope. This puts more pressure on athletes to give a winning performance. No longer do athletesRead MoreSports Psychology Essay602 Words   |  3 PagesIt has been identified that through sports psychology one can improve their physical ability and performance. Sports psychology is the study of how the mind, mental states and behaviour effect sporting performance. There are several sport psychology techniques, which have helped me become a better volleyball player. These techniques include planning for performance, controlling arousal levels, mental rehearsal and concentration. The first technique of planning for performance is all about goalRead More Sport Psychology Essays1652 Words   |  7 PagesSport Psychology In earlier days sports psychology was mostly concerned with developing assessment methods that would identify those people with the potential to become serious superior athletes. Today the focus is on psychological training, exercises that strengthen the mental skills that will help athletic performances on the path to excellence. These skills include mental imagery and focus training. If an athlete is serious about becoming the best he or she can possibly be, the most essentialRead MoreEssay Sports Psychology1172 Words   |  5 Pages The five main things that I learned in sports psychology from is Goal Setting, Awareness, Leadership, Reboundability, and Routines. These all help me not only in the sport world but also in life. It is important to study these things and practice them as much as possible to achieve the greatest benefits from them nbsp;nbsp;nbsp;nbsp;nbsp;Until recently I have never really thought about my goals. I have had them, but have never planned them out or evaluated outcomes. When we had a guest speakerRead MoreProfessional Philosophy : Sports Psychology778 Words   |  4 Pagespotential career that I have in mind is becoming a Sport Psychologist. The first scholarly article I found is titled â€Å"NCAA Athletic Administrators’ Preferred Characteristics for Sport Psychology Positions: A Consumer Market Analysis†. The study conducted in this article looks into the market for Sport Psychologist in the National Collegiate Athletic Association (NCAA). It compares different Athletic administrator’s preferences for sport psychology positions based on time, commitment, affiliation,

Country vs City free essay sample

Countryside Looking for a good place to settle is not easy like you finish your homework or your job. I lived in countryside until 12, and then my family moved to a big city. Thus, I have experienced the conflicting living in countryside and a big city. By comparing and contrasting my own experience living in countryside and one in a big city, I would prefer someday to live in a big city because of the modern life, high education, and good health care. First of all, living in a big city is more modern than one in countryside. In countryside, the life is very peaceful and safe. For example, people living in countryside dont have to worry much about how their life looks. They just go to work and make enough money to support their family. Also, everything in countryside seems to be quiet, and the neighborhood is very friendly and generous, too. We will write a custom essay sample on Country vs City or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They can share each other everything such as fruits, foods, and clothing. Therefore, people can enjoy themselves without annoying from anything. Besides, nobody can deny the fresh air in countryside. The less transportation and more places such as parks and gardens make countryside become more peaceful and healthy. Although living in a big city is not peaceful and quiet like living in countryside, people feel more comfortable and convenient. For instance, if you want to go somewhere or to save your money from gasoline, there are lots of public transportations such as the bus, railroad, and train which are always available to support people. Additionally, a big city is often a place where many problems like robbery, violation, rape, etc occur mostly in a city, but the security is always available and ready to solve any problem. On the contrary, people living in countryside lack of this service; for example, if they are in danger, who will be there to save them immediately? The security has to spend at least a half an hour to be there, I guess. In short, living in countryside is more peaceful and none-stressful, but people living a big city usually have enough supporting services for them. The second obvious reason why I prefer to live in a big city is the high education. Everyone wants to have a good job to get more money, and one of the best ways to succeed is education. Nowadays there are a lot of famous universities and colleges, and these schools totally locate in a big city. Most of people try to attend these schools to gain their knowledge, so they tend to move and live in a big city. Also, education in a big city supports the high technology that helps students and teachers easily have a successful academic. For example, the increase in the libraries, laps, internet, etc helps students get information anytime they want. On the contrary, education in countryside is a serious problem. High school graduation rates in countryside are always lower than one in a big city. Many people would think that since the students are not intelligent, the graduation rates are low. Nevertheless, it is not true in this case. Students living in countryside are even more diligent than ones in a big city because there is less entertainment center for them, so the only thing student should do is to do their homework. However, just a few students succeed in countryside. The reason must be the lack of good education. The schools didnt support enough reference books in the library, computers, or even good teachers. These lead to why people living in a big city gain more knowledge than ones in countryside. The last reason I choose to live in a big city is about health care. Nowadays in countryside, government established more health care such as the hospital, clinic, and medical station, and people can get there easily and quickly when they are in trouble. However, what people really need is not the number of health care, but the quality of it. For instance, if you are staying at home, and your heart attack is suddenly relapsed, I bet the health care will take long to put you in a hospital. Also, the countryside hospitals cant be sure whether or not they can rescue you because of the lack of the high and modern medical machines. The result is eventually that you still need to be transferred to a big modern hospital in a big city. A big city is not only a big modern city originally but also a face of a country, so government always supports the best ways and medical services for people. For example, if a country is suffered by a spreading virus such as the swine flu, I believe that people living in a big city will be able to get the vaccine first. Besides, there are many modern medical machines and good doctors that can easily determine what disease a patient gets and then expose the best ways to solve it. All of the reasons about health care above can help us understand how well the health care in a big city is. In conclusion, people have their own choices to decide to live in countryside or a big city. As I can see, most of old people probably tend to live in countryside because they like to have peaceful life and enjoy themselves with the fresh air and quietness. However, other people want their own life comfortable and convenient. For me or even my future family, I would prefer to live in a big city because of the modern life, high education, and good health care.